Pensions fintech PensionPay rebrands as Corduroy and targets 2027 app launch

By The Financial Edition · 30 October 2026 · 15:25 GMT · Professional Pensions · 1 min read

Rebrand and Strategy Shift

Pensions fintech start-up PensionPay has been renamed Corduroy. The rebrand coincides with the arrival of new chief executive Steve Donelan, a former EY partner who took over the role in September following the departure of founder Duncan Rutherford. According to the company, the change marks a fundamental shift in strategy as the business builds a new decumulation app, which is targeted for launch in the second quarter of 2027.

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